The carafe address for the ‘Mass’ movies in Tollywood belongs to Nandamuri family. Senior NTR’s films after Puranikas and Janapadas were mostly mass films. His successor Nandamuri Balakrishna also became a big hero with mass films. Balayya is still mostly doing mass films. Even if there is not much novelty in the story.. Balayya movies do well if there is a mass touch, elevations and action episodes.
In the next generation, Jr. NTR also got along well with mass films. Tarak’s elder brother Kalyan Ram is the same. Athanokkade, Patas, Bimbisara.. Mass movies like Kalyan Ram’s career became big hits. They got more revenue. Although ‘Bimbisara’ has a touch of fantasy, it is also a mass film.
In Kalyan Ram’s career, only ‘118’ was a hit in class movies. But that film also did not earn much. The collection is less compared to the content of the movie. Now the new film from Kalyan Ram ‘Amigos’ is a thriller with a touch of class. Apart from how the movie is doing, the audience’s interest can be understood only by looking at the openings.
After buying tickets for the movie ‘Bimbisara’, the movie ran with house fulls on the first day. There are huge openings. But ‘Amigos’ could not collect even half of the first day of that film. It means that the mass audience, who are different from Nandamuri’s films, did not pay attention to this film. It is not that Kalyan Ram should not do experiments and new type of films but.. we should ensure that there is a mass touch in them too. So now he has to be a little more careful.
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